News Summary
At CES 2026, Hisense, in partnership with GOLFJOY, unveiled a cutting-edge golf simulation experience that captivated attendees, including FIFA President Gianni Infantino. The interactive setup featured advanced projection technologies and precision tracking systems, offering realistic virtual golf play on renowned courses. This exhibit not only highlighted Hisense’s innovative display capabilities but also demonstrated GOLFJOY’s expertise in simulator technology, establishing a significant milestone for both companies at the event.
Las Vegas — Hisense Unveils Immersive Golf Simulation at CES 2026, Drawing Enthusiasts and Global Figures
Las Vegas, Nevada – Hisense, in collaboration with GOLFJOY, captured significant attention at CES 2026 in Las Vegas by showcasing an advanced and highly immersive golf simulation experience. The interactive demonstration, which integrated Hisense’s cutting-edge projection and display technologies with GOLFJOY’s precision tracking system, provided a captivating opportunity for attendees to virtually play golf on renowned courses. Notably, FIFA President Gianni Infantino visited the Hisense booth, observing the live demonstration and personally experiencing the simulator, highlighting the broad appeal of this innovative offering.
Advanced Technology Delivers Realistic Golf Experience
The core of the golf simulation lies in the seamless integration of GOLFJOY’s sophisticated launch monitor and tracking system with Hisense’s high-performance visual solutions. GOLFJOY, a global leader in golf launch monitor and simulator technology, brought its expertise in capturing immediate metrics on launch, carry, and ball-flight characteristics. The system delivered instant ball-flight data on screen, rendered within GOLFJOY’s immersive 4K virtual golf course environment.
Hisense contributed its advanced display capabilities, primarily through its commercial laser projection and display technologies. The demonstration utilized technologies such as the new XR10 Laser Projector, which delivers 6,000 ANSI lumens and can create immersive projections up to 300 inches with TriChroma laser technology. The experience was further enhanced by Hisense’s exclusive Vivid 4K imaging technology and RGB MiniLED TVs, ensuring exceptional visual clarity. This setup allowed for the visualization of fine turf textures and high-speed ball-flight with advanced motion compensation, providing smooth, tear-free, and realistic visuals.
Visitors to the Hisense exhibition space could step into a compact GOLFJOY hitting zone designed for quick installation and reliable performance. This setup is widely adopted in commercial venues and professional training environments, demonstrating its capability for flexible space requirements and user-friendly operation.
FIFA President Among Enthusiastic Participants
A notable highlight of the exhibition was the visit by FIFA President Gianni Infantino on the opening day of CES. He paused to observe the live golf simulation demonstration, listened to a technical introduction, and subsequently chose to experience the simulator firsthand. His engagement underscored the impressive nature of the technology and its potential to attract a diverse audience beyond traditional golf enthusiasts.
Hisense’s Broader Showcase at CES 2026
The golf simulation experience was part of Hisense’s larger presence at CES 2026, where the company showcased its commitment to “Innovating a Brighter Life.” Beyond the golf simulator, Hisense unveiled a range of cutting-edge products, including the 116UXS RGB MiniLED TV, powered by the RGB MiniLED evo, a system-level evolution in display technology. This new technology introduces an industry-first Sky Blue–Cyan fourth LED into the backlight, expanding color coverage and enhancing viewing comfort.
Hisense also highlighted its advancements in smart home products and AI services, with VIDAA OS upgrading to an integrated platform for content and connected devices. The company’s display portfolio also included the UR8 and UR9 lineups, bringing flagship-level RGB MiniLED performance to various mainstream sizes. Furthermore, Hisense introduced the Hisense Elite Collection for FIFA World Cup 2026, underscoring its role as the official sponsor of the event.
GOLFJOY’s Global Footprint and Innovation
GOLFJOY’s participation at CES 2026 as Hisense’s invited technology partner marked a significant debut, making it the first Chinese golf simulator brand showcased at CES within the Hisense booth. Established in 1998, GOLFJOY has grown to operate over 160 international showrooms, maintain more than 10,000 connected systems, and partner with over 650 commercial golf centers. The company’s reach extends across more than 150 cities in 20 countries, offering comprehensive golf-simulation solutions backed by over 270 patents and certifications. This collaboration reflects Hisense’s recognition of GOLFJOY’s technological capabilities and rapidly expanding global presence.
The joint appearance between Hisense and GOLFJOY at CES provided an unparalleled platform to demonstrate how immersive display ecosystems and real-time sports sensors can deliver novel entertainment and training experiences to consumers worldwide.
FAQ Section
- What was Hisense’s significant offering at CES 2026?
- Hisense, in partnership with GOLFJOY, showcased an advanced and highly immersive golf simulation experience at CES 2026.
- What technologies were integrated into the golf simulation?
- The golf simulation integrated GOLFJOY’s precision tracking system, including launch monitors and training-analysis platforms, with Hisense’s commercial laser projection and display technologies, such as the XR10 Laser Projector and RGB MiniLED TVs.
- What kind of visual clarity did Hisense’s technology provide for the simulator?
- Hisense’s technology delivered exceptional visual clarity with vivid 4K imaging technology and advanced motion compensation, ensuring smooth, tear-free, and realistic visuals of fine turf textures and high-speed ball-flight.
- Who was a notable visitor to the Hisense golf simulation booth?
- FIFA President Gianni Infantino visited the Hisense booth, observed the live demonstration, and personally experienced the golf simulator.
- What is GOLFJOY’s global presence?
- GOLFJOY operates over 160 international showrooms, maintains more than 10,000 connected systems, and partners with over 650 commercial golf centers across more than 150 cities in 20 countries.
Key Features of the Hisense & GOLFJOY Golf Simulation at CES 2026
| Feature | Description |
|---|---|
| Precision Tracking System | GOLFJOY’s advanced launch monitors provide immediate metrics on launch, carry, and ball-flight characteristics. |
| Immersive Visuals | Utilizes Hisense’s commercial laser projection and display technologies, including the XR10 Laser Projector, for 4K virtual golf course environments. |
| Vivid 4K Imaging | Hisense’s exclusive Vivid 4K imaging technology ensures exceptional visual clarity, showcasing fine turf textures and realistic ball flight. |
| Advanced Motion Compensation | Delivers smooth, tear-free visuals for enhanced realism and immersion. |
| Real-time Feedback | Instantaneous display of ball-flight data and visual feedback. |
| Compact & Quick-Installation Design | The simulator setup is designed for fast deployment and flexible space requirements, suitable for various venues. |
| High Brightness Projection | The XR10 Laser Projector delivers 6,000 ANSI lumens, allowing for clear images up to 300 inches. |
| RGB MiniLED Display Technology | Incorporates Hisense’s RGB MiniLED TVs for enhanced color, contrast, and overall picture quality. |
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