News Summary
Full Swing showcased its latest innovations at the 2026 PGA Merchandise Show in Orlando, Florida, including the new 5 Series Enclosure, expanded golf course library, Skill Strike competition platform, and the KIT for Baseball. These developments highlight the company’s commitment to enhancing the indoor sports experience and expanding beyond golf with cutting-edge technology.
Orlando, Florida
Full Swing, a leader in sports technology, has announced its continued brand evolution and the unveiling of several new products at the 2026 PGA Merchandise Show in Orlando, Florida. The company is showcasing its latest innovations at Booth 1543 at the Orange County Convention Center, where the show runs from January 20 to 23, 2026. These advancements reinforce Full Swing’s commitment to enhancing the indoor golf and multi-sport experience, expanding its reach beyond golf, and providing cutting-edge technology to athletes and enthusiasts worldwide.
Key Product Unveilings and Enhancements
At the forefront of Full Swing’s showcase is the new 5 Series Enclosure, an upgrade for its flagship Sport and Pro 2.0 simulators. This enhanced enclosure introduces premium improvements to the screen, hitting structure, and turf, available without additional cost. A notable feature is the Silver Screen technology, designed to deliver more lifelike on-screen visuals by boosting contrast, minimizing glare, and providing richer imagery without requiring a dark environment. The Silver Screen also offers practical benefits by better concealing dirt, ball marks, and general wear compared to previous white screens, maintaining a professional appearance. Further enhancements include acoustic wall panels to reduce the sound of ball impact, an upgraded metal-frame enclosure for improved aesthetics and structural integrity, and a choice of sleek black or classic green premium turf options.
Full Swing is also significantly expanding its growing golf course library. Several new courses have been added, including Streamsong Red, Streamsong Blue, Ballyhack, and The Club at Lac La Belle, with more additions anticipated throughout 2026. Additionally, all holes featured in Season 1 of TGL presented by SoFi will soon be available, further enriching the playing experience for users.
Another innovation being highlighted is Skill Strike, a first-of-its-kind, skill-based competition platform. This software allows simulator users to compete for prizes, leveraging real-time data capture and artificial intelligence (AI) machine learning to customize gameplay to each user’s individual skill level.
Beyond golf, Full Swing is making a significant entry into baseball with its new KIT for Baseball. This multi-sport portable launch monitor, expected to be available in Summer 2026, represents the company’s official expansion beyond golf. The KIT for Baseball is the first portable launch monitor capable of measuring bat speed without requiring a sensor on the bat. It captures 12 key metrics per swing, including Pitch Velocity, Bat Speed, and Exit Velocity, and can predict Potential Exit Velocity and Squared Up Rate, offering groundbreaking insights into a hitter’s contact efficiency without needing external sensors. Full Swing has established a strategic partnership with Marucci Sports, the official bat of Major League Baseball, to serve as the exclusive sales distribution partner for the portable KIT for Baseball. This collaboration aims to deliver professional-grade performance technology to athletes, coaches, and organizations across the sport.
Brand Evolution and Industry Impact
Full Swing’s presence at the 2026 PGA Merchandise Show underscores its ongoing brand evolution, showcasing its pioneering sports technology and its commitment to continuous innovation. The company, founded in 1986, has transitioned from selling other simulator brands to becoming the largest U.S.-based producer of multi-sport simulators. Its patented technology, which includes dual-tracking and tri-tracking systems, is designed to provide highly accurate real ball flight simulation across a vast selection of iconic courses and over 30 dynamic sport experiences.
Full Swing is recognized as the Official Licensed Simulator for the PGA TOUR and an Official Technology Partner of TGL presented by SoFi, the tech-infused indoor golf league. Its technology is trusted by numerous major champions and elite athletes, including Tiger Woods, Jon Rahm, Dustin Johnson, Jordan Spieth, and Xander Schauffele. This broad endorsement highlights the reliability and performance of Full Swing’s products in both professional and recreational settings. The company’s expansion into portable launch monitors with the KIT series has made its advanced technology more accessible to a wider market, further redefining how golf and now baseball are experienced and practiced, regardless of location or weather conditions.
PGA Merchandise Show Context
The PGA Merchandise Show, now in its 73rd year, is a prominent annual trade-only event for the golf industry, attracting tens of thousands of professionals globally. Held at the Orange County Convention Center in Orlando, it serves as a central hub for golf professionals, manufacturers, and enthusiasts to explore the latest innovations and trends. The show features a wide array of products and services, including golf apparel, equipment, cutting-edge technologies, and training aids. Full Swing’s significant presence at this event allows attendees to experience their new technologies firsthand and gain insights into the future of sports simulation.
Frequently Asked Questions about Full Swing’s Showcase at the 2026 PGA Merchandise Show
What is Full Swing showcasing at the 2026 PGA Merchandise Show?
Full Swing is showcasing its continued brand evolution and several new products, including the new 5 Series Enclosure for its simulators, an expanded golf course library, the Skill Strike competition platform, and the new KIT for Baseball.
Where and when is the 2026 PGA Merchandise Show taking place?
The 2026 PGA Merchandise Show is taking place at the Orange County Convention Center in Orlando, Florida, from January 20 to 23, 2026.
What are the key features of the new 5 Series Enclosure?
The new 5 Series Enclosure offers premium upgrades to the screen, hitting structure, and turf, including new Silver Screen technology for enhanced visuals, acoustic wall panels for quieter sound, an upgraded metal-frame enclosure, and two premium turf options.
What is the new KIT for Baseball?
The new KIT for Baseball is a multi-sport enabled portable launch monitor that can be used for both golf and baseball, coming in Summer 2026. It is the first portable launch monitor to measure bat speed without a sensor on the bat and captures 12 metrics per swing to provide insights like Potential Exit Velocity and Squared Up Rate.
Which courses are being added to Full Swing’s golf course library?
New courses being added to Full Swing’s golf course library include Streamsong Red, Streamsong Blue, Ballyhack, and The Club at Lac La Belle, with more additions planned for 2026. Additionally, all holes from Season 1 of TGL presented by SoFi will be available soon.
Key Features of Full Swing’s New Products at the 2026 PGA Merchandise Show
| Product/Feature | Description |
|---|---|
| 5 Series Enclosure | Premium upgrades to screen, hitting structure, and turf for Sport and Pro 2.0 simulators. Includes Silver Screen technology for enhanced visuals, acoustic wall panels, upgraded metal frame, and choice of black or green turf. |
| Silver Screen Technology | Enhances contrast, reduces glare, delivers truer visuals without requiring a dark environment, and better hides dirt and wear. |
| Growing Golf Course Library | Expanded selection of courses including Streamsong Red, Streamsong Blue, Ballyhack, and The Club at Lac La Belle. Upcoming availability of all holes from TGL presented by SoFi Season 1. |
| Skill Strike | Skill-based competition platform for simulators, utilizing real-time data capture and AI machine learning to tailor gameplay and offer prize opportunities. |
| KIT for Baseball | Multi-sport portable launch monitor for golf and baseball (Summer 2026 release). First to measure bat speed without a sensor. Captures 12 metrics per swing, including Pitch Velocity, Bat Speed, and Exit Velocity, predicting Potential Exit Velocity and Squared Up Rate. |
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