News Summary
GolfTRK, a cutting-edge indoor golf training franchise, has launched its first PGA Professional-owned location in Elkhorn, Nebraska. The facility, managed by PGA Pro Justin Onken, utilizes advanced technology such as TrackMan for ball data and augmented reality tools to enhance golfers’ skills. This strategic opening marks a significant milestone as GolfTRK expands nationally, providing PGA professionals with business ownership opportunities and addressing the increasing demand for indoor golf training.
Elkhorn, Nebraska
GolfTRK, a technology-driven indoor golf training franchise, has officially opened its first PGA Professional-owned franchise location in Elkhorn, Nebraska. This significant development, announced on January 14, 2026, marks a pivotal moment for the brand as it enters 2026 with considerable momentum and expands its innovative approach to golf training nationwide. The new Elkhorn facility is led by Justin Onken, a PGA Professional who serves as both the General Manager and Owner, highlighting GolfTRK’s commitment to empowering golf professionals with business ownership opportunities.
Revolutionizing Golf Training Through Technology
GolfTRK’s core offering is a state-of-the-art indoor golf training experience designed for measurable improvement, catering to golfers of all skill levels. The facilities integrate an advanced technology ecosystem to provide comprehensive data and analysis. At the heart of this system is TrackMan, recognized globally for its world-leading ball flight and club data, immersive virtual courses, and practice tools. GolfTRK has been named a Trackman Preferred Franchise Partner, solidifying its position in the indoor golf industry.
In addition to TrackMan, GolfTRK incorporates PuttView for augmented reality putting analysis, offering golfers detailed insights into their short game. The brand also utilizes Noonan, a proprietary digital caddie application that transforms simulator data into intelligent shot recommendations, assisting golfers in improving their course management skills and lowering scores. This integrated suite of technologies ensures that members can practice year-round, track their progress effectively, and refine their game with purpose.
Empowering PGA Professionals
The GolfTRK franchise model is specifically designed with PGA professionals in mind, offering a compelling alternative to the traditional “green-grass” coaching environment. For professionals like Justin Onken, this model provides increased autonomy, flexible scheduling, and the opportunity for business ownership, addressing common limitations such as burnout.
Franchisees benefit from a proven operating system, expert guidance in facility design and construction, a comprehensive playbook for launching and scaling their operations, and exclusive technology and marketing partnerships. This comprehensive support structure is designed to equip franchise owners with the tools and knowledge necessary for success. The model supports multiple revenue streams, including memberships, private lessons, club fittings, and corporate events, fostering a financially predictable and scalable business.
Significant Growth and Strategic Partnerships
GolfTRK’s expansion into Elkhorn is part of a broader growth trajectory. In its first year of franchising, the company secured 21 new unit agreements and plans to open eight additional locations throughout 2026. The Elkhorn facility is one of three new franchise locations scheduled to open in January 2026, with others in Liberty, Missouri, and Coppell, Texas. GolfTRK currently operates five locations.
The brand is also forging significant strategic partnerships within the collegiate golf landscape. Both the University of Nebraska Omaha Men’s and Women’s Golf Teams, as well as the D1 Men’s Golf Team at the University of Missouri–Kansas City, have chosen GolfTRK as their preferred indoor training facility partner. These collaborations position GolfTRK as a trusted training destination for collegiate athletes, further validating its performance-driven approach.
Addressing Market Demand and Future Outlook
GolfTRK’s rapid growth aligns with a nationwide surge in demand for indoor golf alternatives. Industry reports indicate that the demand for such facilities continues to exceed the available supply. Golfers are increasingly seeking convenient ways to practice year-round and improve their skills with data-driven insights, while PGA professionals are looking for modern, scalable career paths that offer more control and entrepreneurial opportunities.
As GolfTRK builds on this momentum, the brand is preparing to attend the PGA Merchandise Show in Orlando, Florida, from January 20-23, 2026. This global gathering for the golf industry serves as a crucial platform for showcasing innovative products, connecting with professionals, and exploring the latest advancements in golf equipment and technology. GolfTRK’s presence at this event underscores its growing traction and its role in shaping the future of golf training.
Frequently Asked Questions (FAQ)
What is GolfTRK?
GolfTRK is a technology-driven, indoor golf training franchise designed to be the best place to get better at golf. It combines performance technology with a modern, training-first environment to support measurable player development.
Where did GolfTRK open its first PGA Pro-owned franchise location?
GolfTRK opened its first PGA Pro-owned franchise location in Elkhorn, Nebraska.
What technology does GolfTRK use?
GolfTRK uses an integrated technology ecosystem including TrackMan for ball and club data, PuttView for augmented reality putting analysis, and Noonan, a proprietary caddie app that converts practice data from golf simulators into tour-level club and aim recommendations.
What are the benefits for PGA professionals who become GolfTRK franchisees?
PGA professionals can expand their book of business, own their schedule, coach in a clean, focused, training-forward environment, and have flexibility in their life. The model supports multiple revenue streams, including memberships, private lessons, club fittings, and corporate events.
What is the significance of GolfTRK’s growth entering 2026?
GolfTRK is entering 2026 with growing traction following a year of organic franchise growth, early franchise openings, and increasing adoption by collegiate golf programs, having secured 21 new unit agreements in its first year of franchising.
Key Features of GolfTRK
| Feature Category | Description | Scope |
|---|---|---|
| Technology Utilized | TrackMan for ball and club data, PuttView for augmented reality putting analysis, and the proprietary Noonan digital caddie app for shot recommendations. | Nationwide |
| Target Audience | PGA professionals seeking business ownership and autonomy, as well as golfers of all skill levels aiming for measurable year-round improvement. | Nationwide |
| Franchise Model | PGA Pro-owned, technology-driven indoor golf training franchise with a proven operating system and comprehensive support for franchisees. | Nationwide |
| Revenue Streams | Memberships, private lessons, club fittings, and corporate events. | Nationwide |
| Strategic Partnerships | Partnerships with collegiate golf programs, including the University of Nebraska Omaha and the University of Missouri–Kansas City, as preferred indoor training facilities. | State-level (Nebraska, Missouri for specific university partnerships) |
