News Summary
Clarity.Golf Inc., based in Waterville, Ohio, has announced a leadership restructuring on January 7, 2026, to support its ambitious expansion plans. Co-founder Bill Bales will step back from day-to-day operations, with Wilson and Carson Bales taking the lead. New growth initiatives will also be driven from a new location in Scottsdale, Arizona. The company will showcase innovations at the upcoming 2026 PGA Show in Orlando, Florida, as it positions itself for further developments in the growing indoor golf simulator market.
Waterville, Ohio
Clarity.Golf Inc., a Waterville, Ohio-based company specializing in indoor golf simulator design, integration, and support, announced a significant leadership update on January 7, 2026. This strategic restructuring positions the company for a major year of expansion and industry-facing initiatives, particularly in anticipation of the upcoming PGA Show in Orlando, Florida.
Leadership Restructuring and Expansion
The leadership changes at Clarity.Golf are designed to support the company’s ambitious growth plans for 2026. Bill Bales, co-founder of Clarity.Golf, who is widely recognized in the indoor golf and golf simulation industry for his decades of experience in developing golf software and tracking technology, has transitioned his day-to-day responsibilities to pursue a separate personal endeavor. He will, however, maintain his connection to Clarity’s overall strategic direction and major initiatives. Further details regarding Bales’ new venture are expected to be shared later.
Following this transition, Clarity.Golf’s operational leadership and industry-facing growth will be spearheaded by the other co-founders, Wilson Bales and Carson Bales. They will continue to oversee and enhance core operations and fulfillment from the company’s headquarters in Waterville, Ohio. In a move to bolster customer engagement and market reach, Dave Bisbee and Eric Kobylinski will lead customer-facing growth, partnerships, knowledge content, and service to the golf industry from a newly established base in Scottsdale, Arizona.
Clarity.Golf, founded in 2021, has quickly established itself in the market by offering fully custom, premium indoor golf simulator projects. Their services encompass everything from initial consulting and design support to sourcing and production of components, buildout coordination, and ongoing customer care. The company is also actively expanding “The Clarity Network,” an integrator enablement program. This program is designed to support golf simulator integrators through comprehensive training, project assistance, access to Clarity’s knowledge base, preferred dealer pricing on components, and proprietary designs and products.
Internationally, Clarity.Golf already maintains an R&D office in London, serving the UK and EU markets in partnership with Huxley Golf. Looking ahead, the company has modest launches planned for later in 2026 in Canada, Oceania, Japan, and Latin America, signaling a broader global footprint.
Setting the Stage for the 2026 PGA Show
The leadership updates are a prelude to a series of new initiatives and announcements that Clarity.Golf intends to roll out leading up to the 2026 PGA Show. The PGA Show is scheduled to take place from January 20-23, 2026, at the Orange County Convention Center in Orlando, Florida. This annual event is recognized as the world’s largest gathering for the golf industry, bringing together professionals, course owners, vendors, and leaders to explore the latest innovations and shape the future of the game.
Clarity.Golf plans to showcase its offerings at Booth ETC-5 within the indoor range section of the PGA Show. The event is a key platform for companies to demonstrate cutting-edge products, including advancements in golf simulator technology, equipment, apparel, and accessories. The 2026 PGA Show is expected to highlight new systems that combine high-definition graphics, advanced ball tracking, and immersive features, providing a more lifelike virtual golfing experience. Attendees can anticipate seeing innovations that integrate artificial intelligence (AI) and machine learning to deliver personalized insights and tailored feedback, further enhancing training and play.
The Evolving Indoor Golf Simulator Market
The indoor golf simulator market has experienced substantial growth, evolving significantly beyond seasonal practice tools. It is now a pivotal component in how homeowners, businesses, golf clubs, and training facilities engage with the sport. Industry trends for 2026 indicate a continued focus on technological advancements such as AI-powered analytics for personalized training, widespread adoption of remote coaching, augmented reality integration, next-level data tracking, biomechanical analysis, and the development of hyper-realistic virtual courses with gamification elements. There is also a growing demand for compact, multi-purpose simulator designs.
The market has seen a notable rise in dedicated indoor golf facilities, with an approximate 25% increase in establishments over the last three years. This trend caters to both recreational and competitive players, offering year-round access to various courses and practice sessions. The global golf simulator market is projected to grow at a compound annual growth rate of 7.22% from 2024 to 2035, driven by technological innovations, increasing consumer interest, and expanding commercial applications. Notably, golf simulators are also attracting new participants to the sport, with nearly half of their users having no prior experience playing traditional outdoor golf. This expanding accessibility and immersive experience contribute to the market’s robust growth and future potential.
The Broader Golf Industry Landscape
The PGA Show also acknowledges the expansion of golf-related activities, featuring racquet sports like pickleball and tennis. This highlights a broader trend within the sports industry towards multi-sport engagement and diversified offerings, a landscape that companies like Clarity.Golf can leverage as indoor sports facilities become more versatile.
Frequently Asked Questions
- What is the latest news from Clarity.Golf?
- Clarity.Golf Inc. announced a leadership update on January 7, 2026, positioning the company for significant expansion and industry-facing announcements in 2026, leading up to the PGA Show.
- Who is leaving Clarity.Golf’s day-to-day operations?
- Bill Bales, co-founder of Clarity.Golf, has transitioned his day-to-day focus to a separate personal endeavor but will remain connected to Clarity’s direction and major initiatives.
- Who will now lead Clarity.Golf’s core operations?
- Wilson Bales and Carson Bales will lead Clarity.Golf’s core operations and fulfillment from its Waterville, Ohio headquarters.
- Who is leading Clarity.Golf’s customer-facing growth?
- Dave Bisbee and Eric Kobylinski will lead customer-facing growth, partnerships, knowledge content, and service from Clarity.Golf’s new base in Scottsdale, Arizona.
- When and where is the 2026 PGA Show?
- The 2026 PGA Show is scheduled for January 20-23, 2026, at the Orange County Convention Center in Orlando, Florida.
- What is Clarity.Golf’s presence at the PGA Show?
- Clarity.Golf will be showcasing its innovations at Booth ETC-5 in the front end of the indoor range at the PGA Show.
- What are the key services offered by Clarity.Golf?
- Clarity.Golf provides fully custom, premium indoor golf simulator projects from concept to completion, including free consulting, design support, sourcing and production of components, buildout coordination, and ongoing updates and customer care.
- What is “The Clarity Network”?
- “The Clarity Network” is an integrator enablement program designed by Clarity.Golf to help golf simulator integrators grow with training, project assistance, access to Clarity’s knowledge base, dealer pricing on components, and proprietary designs and products.
Key Features of Clarity.Golf’s Recent Announcement
| Feature | Description | Scope |
|---|---|---|
| Leadership Update Date | January 7, 2026 | Nationwide |
| Former Day-to-Day Leader | Bill Bales (co-founder, transitioning focus) | Nationwide |
| New Operational Leadership | Wilson Bales and Carson Bales (core operations) | Waterville, Ohio Headquarters |
| New Growth Leadership | Dave Bisbee and Eric Kobylinski (customer-facing) | Scottsdale, Arizona Base |
| International Presence | R&D office in London (UK & EU), partnership with Huxley Golf. Modest launches in Canada, Oceania, Japan, and Latin America planned. | International |
| PGA Show 2026 Participation | Exhibiting at Booth ETC-5, showcasing new initiatives | Orlando, Florida (PGA Show) |
| Core Business | Indoor golf simulator design, integration, and support | Nationwide |
| Key Program | “The Clarity Network” (integrator enablement program) | Nationwide |
