2026 PGA Show to Feature Enhanced ‘The Range’ Experience

News Summary

The 2026 PGA Show in Orlando, Florida, will showcase a reimagined ‘The Range’ experience, designed for PGA professionals and industry leaders to engage with the latest golf equipment. Taking place from January 20-23 at the Orange County Convention Center, this refreshed testing area includes dedicated facilities for full-swing and short game testing, along with a new Range Performance Center for education and demonstrations. The event is expected to draw over 30,000 attendees and features extensive programming and innovations in the golf industry.

Orlando, Florida – The 2026 PGA Show, a premier event for the global golf industry, will feature a significantly enhanced and reimagined “The Range” experience when it takes place from January 20-23 at the Orange County Convention Center. This refreshed testing destination, formerly known as the Equipment Test Center, is designed to offer PGA of America Golf Professionals, buyers, coaches, and industry leaders a premium, hands-on opportunity to engage with the latest golf equipment and technology.

Refreshed “The Range” Experience

“The Range” has been completely redesigned to include dedicated areas for full-swing and short game testing, a large 4,250-square-foot putting green, interactive contests, and technology-driven experiences. This update aims to provide an immersive environment for attendees to test and evaluate a wide array of golf clubs, balls, shafts, grips, and simulator solutions. The area will also facilitate direct interaction with leading equipment, fitting, and technology brands through live demonstrations and expert consultations.

A new addition for 2026 is the Range Performance Center, a 600-square-foot space equipped with two hitting bays featuring Inrange technology. This center will host educational sessions and programming focused on coaching, player development, sponsored golf demonstrations, and best practices for golf range operations and facility optimization. The Range Performance Center is designed as both a learning hub and a live demonstration area, connecting innovation with instruction and business strategies for golf professionals and facility operators.

Furthermore, “The Range” will serve as a central hub for networking and discovery, with the Golf Channel Show Floor Studio broadcasting GOLF TODAY live daily, overlooking the putting green.

Broader PGA Show Enhancements and Industry Impact

The 2026 PGA Show marks a significant new era for the event, featuring a refreshed brand identity and expanded programming that reflects the modern direction of the PGA of America. Now in its 73rd year, the PGA Show remains the longest-running and largest global business gathering for the golf industry.

More than 30,000 industry professionals are expected to attend, including over 7,000 PGA of America Golf Professionals. The event is anticipated to host more than 1,000 exhibiting companies and brands, showcasing the latest innovations across equipment, technology, apparel, accessories, and golf lifestyle products.

Innovation and New Products

The Innovation District will be a focal point for new product discovery and emerging golf inventions. This area centralizes the New Product Zone, which will feature nearly 100 market-ready innovations, and the Inventor’s Spotlight, showcasing approximately 50 independent inventors with early-stage concepts. Awards will be presented for excellence in innovation, design, and market potential, including Best New Product Awards and awards for Best Marketing, Best Innovation, and Best in Show. Brands such as PXG will make their inaugural appearance at the 2026 PGA Show, signifying their investment in golf professionals and commitment to strengthening industry ties. STITCH Golf will also exhibit, presenting its 2026 collections and new products, including the STITCH LINK™ Strap.

Expanded Programming

New partnerships and expanded programming will cater to high-growth areas within the golf-lifestyle community. This includes the new Golf Travel Pavilion, a partnership with the International Golf Travel Market (IGTM), designed to connect golf professionals and travel providers with innovative golf travel brands and support global golf tourism. Leading destinations such as Austria, the Dominican Republic, Ireland, Portugal, Scotland, and South Africa will be featured in this pavilion.

Additionally, the Fitness, Health & Wellness Pavilion will offer expanded education and cutting-edge products through collaborations with TPI (Titleist Performance Institute), the Golf Fitness Association of America (GFAA), and a new partnership with FIBO, a global fitness and wellness platform. The event will also highlight the increasing synergy between racquet sports and golf with Racquet Sports at the PGA Show, featuring over 50 brands and live demonstrations for sports like padel and pickleball.

Education and Professional Development

The PGA Show will continue to offer extensive educational sessions, with over 80 sessions and workshops led by golf business leaders and subject matter experts. These sessions will cover topics like teaching and coaching, executive management, golf operations, marketing strategies, retail operations, and career development, allowing professionals to earn PGA of America Professional Development Requirement (PDR) credits. A new Golf Industry Bootcamp will debut, offering an intensive, full-day workshop before the exhibit hall opens.

Economic Significance

The PGA Show serves as a crucial launchpad for innovations in the golf industry, which has a direct economic impact of almost $102 billion on the U.S. economy, marking a 20% increase over 2016. When accounting for indirect and induced effects, golf’s broader economic impact reaches over $226 billion and supports more than 1.65 million jobs nationwide. The industry also contributed nearly $4.6 billion to various charitable causes in 2022.

Frequently Asked Questions (FAQ)

What are the dates for the 2026 PGA Show?

The 2026 PGA Show is scheduled to take place from January 20-23, 2026.

Where will the 2026 PGA Show be held?

The event will be held at the Orange County Convention Center in Orlando, Florida.

What is “The Range” at the PGA Show?

“The Range” is a refreshed and reimagined testing destination on the Show Floor, offering a premium, hands-on golf equipment and technology experience. It features full-swing and short game bays, a putting green, contests, and technology-driven experiences.

What new features are introduced at “The Range” for 2026?

New for 2026 is the Range Performance Center, a 600-square-foot space with two hitting bays featuring Inrange technology, dedicated to education and programming on coaching, player development, and range operations.

How many industry professionals are expected to attend the 2026 PGA Show?

More than 30,000 industry professionals are expected to attend, including over 7,000 PGA of America Golf Professionals.

What is the Innovation District at the PGA Show?

The Innovation District is a centralized area for new product discovery and emerging golf inventions, featuring the New Product Zone with market-ready innovations and the Inventor’s Spotlight for early-stage concepts.

What is the economic impact of the golf industry in the United States?

The golf industry has a direct economic impact of almost $102 billion on the U.S. economy.

Are there new programming areas beyond “The Range” for the 2026 PGA Show?

Yes, new areas include the Golf Travel Pavilion in partnership with IGTM, and an expanded Fitness, Health & Wellness Pavilion with new collaborations.

Key Features of the 2026 PGA Show

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