Ben Hogan Brand Makes a Comeback in Golf Equipment

News Summary

The Ben Hogan brand, iconic in the golf equipment industry, is returning after a seven-year hiatus. Under Perry Ellis International and Eidolon Brands, a new line of irons will launch in 2015. With a focus on precision and craftsmanship, the revived brand aims to honor its legacy while enhancing golfers’ skills. The announcement has sparked excitement among enthusiasts, coinciding with the 60th anniversary of the original Hogan irons. Fans eagerly await the new offerings that promise to uphold the high standards set by the legendary golfer.

Golfing World Cheers as Ben Hogan Brand Returns to Equipment Market

After a seven-year break, the legendary Ben Hogan brand is making a much-anticipated comeback in the golf equipment industry. Perry Ellis International, which has been the proud owner of the Ben Hogan name since 2012, has officially announced that they will be teaming up with Eidolon Brands, LLC to create a new line of irons that bear the iconic logo celebrated by golfers for decades.

What’s on the Horizon?

Golf enthusiasts can expect to see the first new designs featuring Ben Hogan’s famous signature to hit the market sometime in 2015. This exciting news has triggered a wave of enthusiasm among golfers and fans of the brand alike, many of whom have been eagerly waiting for the return of quality golf clubs.

Behind the Return

Oscar Feldenkreis, president of Perry Ellis, shared insights into the motivation behind this decision. The company has been busy expanding its presence in the apparel and accessories sector over the last couple of years, and now, they’ve set their sights on re-entering the equipment arena. The collaboration with Eidolon Brands adds an authentic touch to their new venture.

The Talent Behind the Clubs

Leading the charge for the design of the new irons is Terry Koehler of Eidolon Brands. Koehler is not only a devoted fan of Ben Hogan’s legacy but also boasts a rich background as a former employee of the original Ben Hogan Company. With a deep appreciation for the man behind the brand, Koehler and his team have dedicated themselves to revive Hogan’s celebrated design principles, honing in on precision and craftsmanship.

More Than Just Distance

With their sights firmly set on producing top-quality clubs, Koehler emphasizes that the new irons will prioritize feel and performance over merely chasing maximum distance. This philosophy aligns perfectly with Ben Hogan’s own approach to golf, focusing on the art of shot-making and enhancing a player’s skills rather than just increasing yardage.

A Nod to Tradition