News Summary
The iconic Ben Hogan brand is making a comeback to the golf market with the release of new irons after a seven-year hiatus. Under the guidance of Perry Ellis International and a partnership with Eidolon Brands, these new clubs aim to honor Hogan’s legacy of performance and craftsmanship. The anticipated release coincides with the 60th anniversary of the first Ben Hogan irons, promising golf enthusiasts a fresh yet traditional approach to golf club design.
Golfing World Buzzing as Ben Hogan Brand Makes a Comeback with New Irons!
After an exciting seven-year break, the beloved Ben Hogan brand is making a grand return to the golf equipment market! That’s right, this iconic name, cherished by golfers all around, is set to unveil new irons that have been long-awaited by fans and enthusiasts alike. Under the ownership of Perry Ellis International since 2012, this brand has decided it’s high time to get back into the swing of things.
A Fresh Partnership for Exciting Innovations
To breathe new life into the brand, Perry Ellis International is teaming up with Eidolon Brands, LLC, led by Terry Koehler, a name with a rich history in the golf equipment scene. Koehler, who has previously worked for the original Ben Hogan Company, shares a strong respect for Hogan’s legacy and is determined to honor it by producing top-notch golf clubs. Fans will be thrilled to learn that the first set of Ben Hogan irons in nearly a decade is on the horizon, with a projected release sometime in 2015.
Back to the Roots
Perry Ellis has seen remarkable success in the apparel and accessories sector in recent years, which has led to this exciting decision to dive back into golf clubs. Koehler and his design team have been hard at work analyzing early Hogan designs to ensure they align with the legendary golfer’s famed principles of performance. The focus here is clear: they want to craft clubs that emphasize feel and performance, steering away from a mere obsession with distance.
New Irons with a Twist
While the anticipation builds, it’s important to note that the new irons will have different names due to trademark rights held by Callaway over the Hogan brand. However, the reintroduction of these clubs comes at a significant time — that’s right, it coincides with the 60th anniversary of the initial Ben Hogan irons that hit the market back in the fall of 1954. This homage to history not only celebrates the dedication of the brand but also rekindles the connection that many golf enthusiasts have towards Hogan’s craftsmanship.
Setting Up Shop in Fort Worth
Exciting news doesn’t stop there! Koehler is relocating Eidolon’s headquarters to Fort Worth, Texas. For those who don’t know, this is where the original Hogan brand was established. This strategic move aims to embody the spirit of the brand while also keeping within the region that has become synonymous with Hogan’s legacy.
Golf Clubs for Everyone
What’s truly remarkable about the new Ben Hogan clubs is their aim to cater to golfers of all abilities. They are designed with precision and shot-making in mind, allowing players of every level to embrace their love for the game. Whether you’re a seasoned pro or just starting, these irons promise to enhance your golfing experience, getting you perfectly set up for success.
Hogans’ Reintroduction into the Golf Community
The buzz around this reintroduction is palpable! The golf community is alive with excitement as many remember the historical significance of Hogan’s equipment. Even in a market saturated with major players like TaylorMade and Callaway, the Ben Hogan brand seeks to carve out a niche as a boutique company. The focus is on high-quality, traditional forgings rather than simply competing with larger brands. This dedication to craftsmanship and quality epitomizes the spirit of the iconic golfer himself.
Final Thoughts
So, as we wait eagerly for more news on these upcoming irons, it’s easy to say that the return of the Ben Hogan brand has ignited a spark of excitement in the golfing world. With a commitment to tradition and performance, it looks like Hogan’s legacy continues to thrive, promising golfers a refreshing comeback that’s steeped in history. Stay tuned—golf enthusiasts! The best may be yet to come!
